Cross-media ad strategies are evolving—Here's what's missing in your ROI equation

Retrieved on: 2025-10-01 04:05:25

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Communication design

Advertising

Consumer behaviour

Conversion marketing

Marketing effectiveness

Digital marketing

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Cross-media ad strategies are evolving—Here's what's missing in your ROI equation. View article details on hiswai:

Excerpt

This fragmentation makes it harder to get a unified view of return on investment (ROI), leaving many advertisers struggling to understand the true ...

Article found on: www.nielsen.com

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