Contextual Advertising for CTV and FAST Raises the Bar on CPMs - Streaming Media

Retrieved on: 2024-08-19 22:44:13

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Contextual Advertising for CTV and FAST Raises the Bar on CPMs - Streaming Media. View article details on hiswai:

Excerpt

The challenge with FAST advertising is how to serve appropriate ads when limited first-party data about the consumer is available.

Article found on: www.streamingmedia.com