CDP versus DMP: What's the difference?

Retrieved on: 2021-03-15 04:30:00

Tags for this article:

Click the tags to see associated articles and topics

CDP versus DMP: What's the difference?. View article details on hiswai:

Excerpt

Customer data platforms (CDPs) and data management platforms (DMPs) are complementary, yet different. A CDP makes integration of first party data ...

Article found on: www.marketing-interactive.com