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Cadbury Highlights Diwali Values Through Storytelling via Ogilvy - Branding in Asia

Retrieved on: 2024-11-04 03:57:02

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Summary

The article describes a Cadbury and Ogilvy campaign in the UAE for Diwali, utilizing AR to convey the festival's values through design-rich storytelling, linking the Indian community in Dubai with broader audiences through visually distinctive packaging.

Article found on: www.brandinginasia.com

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