Buffalo Unveils New Brand And Marketing Campaign To Boost Tourism

Travel and Tour World reports on Buffalo, New York's ambitious new tourism rebranding campaign launched by Visit Buffalo.

Buffalo has unveiled a comprehensive multi-million-dollar marketing initiative targeting major cities like Boston, Washington DC, and Chicago to reposition itself as a dynamic spontaneous getaway destination. The campaign showcases the city's remarkable transformation, highlighting its industrial heritage turned modern attractions, diverse culinary scene, and architectural evolution. Visit Buffalo (formerly Visit Buffalo Niagara) aims to shift perceptions away from traditional views and spotlight the city's authentic local culture and ongoing renaissance.

• Multi-million-dollar campaign uses billboards, online videos, and social media to reach prime feeder markets
• Three campaign themes: "Polished Grit" showcasing industrial heritage, "Refreshingly Spicy" highlighting culinary diversity, and "Historically New" featuring architectural preservation
• Major attractions include Richardson Olmsted Campus, expanded Buffalo AKG Art Museum, and revitalized historic districts
• Organizational rebranding from Visit Buffalo Niagara to Visit Buffalo strengthens focus on the city itself rather than the broader regional area