Brian Sooy, Aespire Marketing and Branding president, to release new book July 1

Retrieved on: 2024-06-29 23:03:17

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Strategic management

Product management

Competitive advantage

Brian Sooy

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Brian Sooy, Aespire Marketing and Branding president, to release new book July 1. View article details on hiswai:

Summary

Brian Sooy's new book, "Trade Secrets," aligns with the key concept 'Design' and tags like 'Brand' and 'Communication design' by emphasizing brand alignment within strategic and product management to build competitive advantage through clear and consistent messaging.

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