Branding for the next generation of big spenders - WARC

Retrieved on: 2024-12-11 17:47:18

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Brand management

Product management

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Summary

The article discusses how established brands can maintain relevance by aligning marketing strategies with contemporary consumer behaviors, focusing on innovative communication design and brand management. Tags relate to aspects like product, digital marketing, and consumer behavior influencing design in sectors like low-alcohol beer.

Article found on: www.warc.com

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