BlackCab balances organic growth with an eye on value-driven acquisitions: Aayush Bansal

This article features an interview with Aayush Bansal, co-founder of BlackCab Agency Network, discussing how the creative agency landscape is evolving in India's rapidly growing marketing economy.

BlackCab Agency Network, founded in 2017, has grown into one of India's most agile independent creative networks, partnering with over 250 brands including BMW, Adidas, and JW Marriott. The agency operates through three specialist verticals and has adapted to the changing industry dynamics where AI is reshaping creative workflows, influencer content dominates traditional advertising, and clients increasingly demand flexible, project-based partnerships.

• AI Integration: The agency views AI as a crucial opportunity to streamline workflows and improve efficiency while focusing human creativity on strategy and cultural resonance
• Market Evolution: D2C brands are driving significant growth in India's $40B+ marketing economy, requiring agencies to adapt to project-based, outcome-led service models
• Cultural Storytelling: Success depends on brands understanding their target audiences and creating culturally rooted, digitally agile narratives that resonate beyond just performance marketing
• Expansion Strategy: BlackCab plans geographic expansion into Delhi and Bangalore with hyper-local hires to better serve clients as an extended arm of their businesses