Barbie Packaging Powered by Adobe Firefly Generative AI Hits Store Shelves This Holiday Season

Retrieved on: 2024-10-11 23:00:42

Tags for this article:

Mattel

Graphic design

Adobe Firefly

Text-to-image generation

Adobe software

Technical communication tools

Generative artificial intelligence

Mattel Inc.

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Barbie Packaging Powered by Adobe Firefly Generative AI Hits Store Shelves This Holiday Season. View article details on hiswai:

Summary

The article discusses how Mattel uses Adobe Firefly, a generative AI tool, to streamline their packaging design process. This innovative approach enhances technical communication and design efficiency, aligning with the tags like 'Graphic design' and 'Adobe Creative Cloud' by modernizing workflows.

Article found on: blog.adobe.com

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