Banks shouldn't forget brand journalism as a marketing tool - eMarketer

Retrieved on: 2025-05-27 18:06:53

Tags for this article:

Click the tags to see associated articles and topics

Banks shouldn't forget brand journalism as a marketing tool - eMarketer. View article details on hiswai:

Excerpt

The strategy: Traditional financial institution (FI) websites often focus on product promotions rather than trust-building content.

Article found on: www.emarketer.com