B2B marketers ramp up investment in targeted strategies and AI - Digital Commerce 360

Retrieved on: 2025-06-18 21:13:23

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B2B marketers ramp up investment in targeted strategies and AI - Digital Commerce 360. View article details on hiswai:

Excerpt

Account-based marketing (ABM) is gaining ground as a core approach for B2B marketers under growing pressure to do more with less. ABM is a strategy ...

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