As cookies fade, more agencies make bets on consumer research panels — and their first-party data

Retrieved on: 2024-03-08 17:01:49

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As cookies fade, more agencies make bets on consumer research panels — and their first-party data. View article details on hiswai:

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... advertising,” said Adjemian. “And we're able ... DIGIDAY+. Get access to tools and analysis to stay ahead of the trends transforming media and marketing.

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