Apple's Secret to Keep Us Spending: New Subscription Perks in iOS 26 - CNET

This article by CNET explores how Apple's subscription services have become the company's second most important revenue source after the iPhone, generating more income than Macs, iPads, and accessories combined last quarter.

Apple's subscription portfolio includes Apple Music, Apple TV Plus, Apple News Plus, iCloud Plus, Apple Arcade, and Fitness Plus, with analysts predicting continued growth amid potential tariff concerns and device price increases. The company is rolling out new service features to maintain customer loyalty, including the Emoji Game and Apple Invites currently available, plus upcoming iOS 26 features like Auto Mix for Apple Music and Ready-Made Custom Plans for Fitness Plus.

• Apple's subscription services now generate more revenue than multiple hardware categories combined
• New features like Emoji Game are available now, with iOS 26 bringing Auto Mix and custom fitness plans
• Apple One bundles all services together, offering value as competitors raise streaming prices
• Services strategy helps retain customers even when hardware upgrades slow down