Apple and OpenAI could disrupt Google's search grip with GPT-5 integration - eMarketer

Retrieved on: 2025-08-08 19:38:55

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OpenAI

Large language models

Machine learning

Artificial neural networks

ChatGPT

Apple Intelligence

Generative pre-trained transformer

Artificial intelligence

Siri

Generative artificial intelligence

Generative engine optimization

Chatbot

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Apple and OpenAI could disrupt Google's search grip with GPT-5 integration - eMarketer. View article details on hiswai:

Excerpt

While the generative AI (genAI) suite includes writing tools, emoji generation, and visual intelligence, it lacks a first-party conversational agent ...

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