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AirAsia rides on big data analytics

Retrieved on: 2018-04-21 20:33:45

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<div>SEPANG: The airline that made flying more affordable for Malaysians almost 22 years ago is now looking to up its game by using <b>big data analytics</b> to mine data on 80 million unique passengers at its disposal, to personalise and anticipate travelling patterns for marketing purposes. “We have a database ...</div>

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