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'A More Formidable Front:' With IPG, Omnicom's Retail Media Business Could Rival Publicis

Retrieved on: 2024-12-09 19:55:23

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'A More Formidable Front:' With IPG, Omnicom's Retail Media Business Could Rival Publicis. View article details on hiswai:

Summary

The article discusses the competitive landscape of retail media acquisitions by advertising agencies like Publicis and IPG, highlighting their data and commerce investments, unrelated to 'gardening'. Tags like 'Data collection' and 'Publicis' relate here.

Article found on: www.adweek.com

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