87% of loyalty members open to being 'watched, monitored and tracked'

Retrieved on: 2018-03-19 22:15:00

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87% of loyalty members open to being 'watched, monitored and tracked'. View article details on hiswai:

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<div><b>Alternative</b> "<b>currencies</b>" like free Wi-Fi or quicker checkout lines for members are "highly valuable" to 85% of consumers, and loyalty programs with paid tiers drive higher member spend and longer-term brand loyalty, per the study. The study cites GameStop and Restoration Hardware as two retailers ...</div>

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