8 Surprising Things People Buy During a Recession - Yahoo Finance

Financial expert Andrew Lokenauth reveals surprising spending patterns during economic downturns based on his retail analytics experience.

During recessions, consumers make unexpected purchasing decisions that reveal their true priorities and psychological needs. While people cut back on major expenses, they often increase spending on small indulgences, pet care, and self-improvement items. Lokenauth's observations from various retail sectors show how economic stress drives people toward affordable luxuries and practical investments that provide emotional comfort or long-term value.

• Cosmetics and lipstick sales jumped 25% as people sought small, affordable mood boosters
• Premium pet food purchases increased while owners bought cheaper food for themselves
• Home entertainment subscriptions and exercise equipment saw significant spikes during tough times
• DIY beauty supplies and gardening/canning materials became popular as cost-saving alternatives